Privacy Policy

Privacy Policy

Last updated: 10 August 2026

At EF AI Value, we respect your privacy and are committed to handling your personal information responsibly, transparently and securely.

This Privacy Policy explains what personal information we may collect when you visit efaivalue.ch, contact us, submit a consultation request or otherwise interact with our services, and how we use, store and protect that information.

This policy is intended to provide transparency in accordance with applicable data protection laws, including the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).


1. Who We Are

The organisation responsible for processing personal information through this website is:

EF AI Value
Route du College 42,
1632 Fribourg, Switzerland
Email: info@efaivalue.ch
Telephone: +41 79 422 3113

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us using the details above.


2. Information We May Collect

We may collect personal information that you voluntarily provide when you contact us or submit a consultation request.

This may include:

  • Full name
  • Company name
  • Business email address
  • Telephone number
  • Information about your organisation or business challenges
  • Messages or information submitted through our contact forms
  • Communications between you and EF AI Value
  • Technical information such as your IP address, browser type, device information and website usage data

We aim to collect only the information that is reasonably necessary for the purposes described in this Privacy Policy.


3. Information You Provide Through Our Consultation Form

When you complete our Book a Free Consultation form, we may collect your:

  • Full name
  • Company name
  • Email address
  • Telephone number
  • Information about the challenge you would like to discuss

We use this information to:

  • Respond to your enquiry
  • Understand your organisation's requirements
  • Arrange a consultation
  • Communicate with you regarding your request
  • Determine whether EF AI Value may be able to assist your organisation

Please do not submit confidential patient information, medical records, health information or other sensitive personal data through our general website contact forms unless this has been specifically agreed with EF AI Value through an appropriate secure process.


4. How We Use Your Personal Information

We may use personal information to:

  • Operate and maintain our website
  • Respond to enquiries and consultation requests
  • Communicate with prospective and existing clients
  • Provide AI strategy, automation and related services
  • Understand and improve our website and services
  • Maintain the security of our website
  • Prevent misuse, fraud or unauthorised activity
  • Fulfil contractual obligations
  • Comply with applicable legal or regulatory requirements

Where the GDPR applies, we will process personal information only where an appropriate lawful basis exists.

This may include:

  • Your consent
  • Taking steps at your request before entering into a contract
  • Performing a contract with you or your organisation
  • Complying with a legal obligation
  • Pursuing our legitimate business interests where those interests do not override your rights and freedoms

5. Healthcare and Sensitive Information

EF AI Value works with businesses operating within the MedTech and Healthcare sectors.

However, our public website and general consultation forms are not intended for the submission of patient records, medical information or sensitive health information.

Please do not submit:

  • Patient-identifiable information
  • Medical records
  • Clinical information
  • Confidential patient data
  • Special-category personal data

through our general website forms.

Where EF AI Value processes sensitive or regulated information as part of a client engagement, such processing will be governed separately by appropriate agreements, security requirements, data processing terms and applicable law.


6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Provide essential website functionality
  • Remember user preferences
  • Understand how visitors use our website
  • Improve website performance
  • Measure website traffic and engagement

Essential cookies may be necessary for the website to function correctly.

Where required by applicable law, analytics, advertising or other non-essential cookies will only be used after appropriate consent has been obtained.

Further information may be provided within our separate Cookie Policy.


7. Website Analytics

We may use analytics services to help us understand how visitors use our website.

These services may collect information such as:

  • Pages visited
  • Time spent on the website
  • Browser and device type
  • Approximate location
  • Referral source
  • Interactions with website content

If services such as Google Analytics or another analytics provider are used, this section should be updated to identify the specific provider and explain how the information is processed.


8. Third-Party Service Providers

We may work with trusted third-party service providers that assist us in operating our website and delivering our services.

These may include:

  • Website hosting providers
  • Email and communication platforms
  • Contact form providers
  • Analytics providers
  • Security services
  • CRM platforms
  • Appointment and consultation booking services
  • IT service providers
  • Professional advisers

Where third parties process personal information on our behalf, we expect them to handle that information securely and only for authorised purposes.


9. International Data Transfers

Some of our service providers may process or store information outside Switzerland.

Where personal information is transferred internationally, we will take appropriate measures to ensure that the information is protected in accordance with applicable data protection laws.

This may include using recognised contractual safeguards or transferring information to countries that provide an adequate level of data protection.

Where the GDPR applies, additional safeguards may also be used where required.


10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include the time necessary to:

  • Respond to enquiries
  • Maintain client and business records
  • Provide services
  • Resolve disputes
  • Fulfil contractual obligations
  • Meet legal, accounting or regulatory requirements

When personal information is no longer required, we may securely delete or anonymise it, subject to any applicable legal retention requirements.


11. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information from:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

These measures may include:

  • Secure website hosting
  • Access controls
  • Strong authentication
  • Software and security updates
  • Encryption where appropriate
  • Restricted access to personal information
  • Security monitoring

Although we take reasonable precautions, no website or internet-based system can guarantee complete security.


12. Your Data Protection Rights

Depending on the applicable law and your circumstances, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of personal information where appropriate
  • Request restriction of certain processing
  • Object to certain types of processing
  • Request information about how your personal information is used
  • Withdraw consent where processing is based on consent
  • Request data portability where applicable

To exercise any of these rights, please contact:

[ef.aivalue@gmail.com]

We may need to verify your identity before processing certain requests.


13. Marketing Communications

Where we offer newsletters or other marketing communications, we will provide appropriate information and choices when collecting your details.

Where required by law, we will obtain your consent before sending marketing communications.

You can unsubscribe from marketing emails at any time by:

  • Using the unsubscribe link included within the email, or
  • Contacting us directly

Submitting a consultation request does not automatically subscribe you to unrelated marketing communications.


14. External Links

Our website may contain links to third-party websites or services.

EF AI Value is not responsible for the privacy practices, security or content of external websites.

We encourage you to review the privacy policies of any third-party websites before providing them with personal information.


15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our website
  • Our services
  • Our business practices
  • Technology
  • Legal or regulatory requirements

The latest version of this Privacy Policy will always be published on this page.

The Last updated date shown at the top of the policy indicates when the most recent changes were made.


16. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or how EF AI Value processes personal information, please contact us:

EF AI Value
Route du College 42,
1632 Fribourg, Switzerland
Email: info@efaivalue.ch
Telephone: +41 79 422 3113

If you believe your personal information has been processed in a way that does not comply with applicable data protection laws, you may also have the right to contact the relevant data protection authority.

For organisations based in Switzerland, this may include the Federal Data Protection and Information Commissioner (FDPIC).